XLV is an worldwide exporter of culinary products and spirits from Spain. This young company had stablished its initial business model, including its market segments, its suppliers and an initial range of products and needed to develop a complete catalog of products. XLV contacted Raul Bengoa Design as a trusted partner to help with this transition, given the extensive knowledge about product positioning, presentation and design that they offer.

This partnership started as a limited project for branding and labeling of their initial range of spirits, but XLV soon entered a steady growth phase of their range of products and goals, and given the satisfaction with the results provided by Raul Bengoa Design they expanded the contract to cover all of the following areas:

• Corporate branding of the company, including:

  • Design of the initial logo and all of its variants as the market expanded. It reflects the modern, dynamic nature of the company, rooted in their deep local cultural heritage.
  • Creation of the official company catalogue and brand image, and all of its variants and localizations, ranging from english to chinese.

• Naming and labeling of its range of products, as well as creation of logos for all the branches of products and variants for its differents target markets.

  • Galician spirits and Iberian wines.
  • Seafood.
  • Jams and marmelades.

• Creation a full range of marketing materials and sales collateral, including posters, brochures, stickers...

The full package of deliverables was fully successful in transforming XLV's offering into a mature, dynamic and desirable range of products offered by a trustworthy provider, and it was met with excitement and excellent reviews by the customer.